Sara Group is one of the Middle East's leading distributor of luxury bathroom products, high quality ceramics, world class hospitality and kitchen equipment, and beautifully designed tableware and home accessories. Sara’s operations span across the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Lebanon, China, Ghana, and the Ivory Coast. Sara Group holds the distribution right for several world-class brands including Grohe, Villeroy & Boch, Versace, Emco, and Franke.
The client approached us with an extremely outdated website, hoping to replace it with a modern, user-friendly site. Since the scale of Sara’s operation is massive, the project was quite complicated to plan effectively. The scope included a modern corporate website with a product quotation generator for contractors. We also built a demo site for Villeroy & Boch middle east as part of the overall project.
We used modern and simple design techniques to redesign the website that matched the new corporate brand identity developed. Our UI/UX designers also panned the new sitemap along with the user journey. We minimized the tabs so users can easily navigate to the exact category they are looking for,. Especially that we had 3 different target markets that were quite different, that we had to consider. We then used the logo to create elements using the same angles that brought sophistication to the whole site. After the design was brought to life, we then integrated a Wordpress CMS along with WOO commerce to manage the 5,000 products that were on the site.
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